EXECUTIVE SUMMARY 

There are over 1 billion websites on the world wide web today, xx% of websites today are active.

According to different estimations xx – xx million websites are using Google Analytics. Also, Google Analytics dominates tracking among the Fortune 500, staying relatively consistent with owning xx% of the market share, up 3-x% from last year.

Digital marketing costs are forecasted to increase in the world. Data and Analytics Marketing Software spending is forecasted to increase in the world comprising almost 11 bln. USD.

xx% of marketers make extensive use of marketing software to manage lead generation, xx% make limited use of marketing software for it. Marketing Analytics is used by xx% of all companies.

BuiltWith, a website that tracks what software is used on websites across the internet, knows of xx.x million websites using Google Analytics, which comes out to x.x percent of the xxx million websites tracked in its database. Google Analytics dominates tracking among the Fortune xxx, staying relatively consistent with owning xx% of the market share, up x-x% from last year.

The biggest problem of all, in web analytics is  misinterpretation of analytics data. Many Google Analytics users read the reports without knowing what to do with them. For most people, reports seem to satisfy curiosity more than inform any kind of action. Having clean data and actionable reports is one thing, but it is another matter altogether to know how to read them and respond.

Big data promises to be one of the most profound and transformational concepts in marketing over the next decade. That’s why, there is  tendency of new marketing tools software in data and analytics systems creation during last several years which will continue in the next decade. Also, the biggest part in deals in the marketing technology space during the last years come from funding, acquisitions, or mergers of businesses relating to intelligence and data

So, the future of marketing is in data analytics tools and data interpretation tools. And, because Google Analytics is the most used marketing analytics system in the world, our project will be able to take about xx% of the data interpretation tools market.

Easylytics is the best choice for those savvy users who are constantly searching for more. After joining Easylytics customers get actionable insights out of their web analytics tool by skipping a lot of manual work. Customers don’t need to hire a web analyst to improve the performance of their website based on web analytics data. It’s so much easier – it’s just rocket since we get the job done for them automatically. Thanks to a huge amount of automatically generated algorithms based on profound knowledge and more that 10 years of experience in web analysis, we can help customers to bring their websites to a rocket performance.

Easylytics has many advantages among competitors and was already tested on different companies showing excellent results:  website performances improved by >x% – xx%, marketing mix uplift > xx% – xx%, website performance improved by xx% – xx%, improved SEA performance by xx%, etc.

TOTAL NEEDED INVESTMENT: x xxx xxx EUR.

PROJECT ESTIMATION: xx xxx xxx EUR.

PAYBACK PERIOD: x years 

INVESTOR’S SHARE: xx%

EBITDA MARGIN: 2nd year – x%, 3-rd year – xx%, 4th year – xx%, 5th year – xx%.